My name is Claire and I am the proprietor of Thena Cruelty-Free Cosmetics.
Why I started
I began trading online to create my own work opportunity. Despite a BA Degree and a Post-Grad (MA), I felt unemployable. I was in my 50s and disabled after having a stroke. Although I have recovered significantly since then, I still have challenges. So, I decided to work online. I started selling various items through eBay and Amazon, then tried a few market stalls.
My eldest daughter has been vegetarian for many years and was studying makeup at college. When I ordered my first batch of cosmetics, she was thrilled to find that they were mostly cruelty-free. This, I admit, wasn’t intentional at the time. However, when a customer, also committed to cruelty-free, noticed the quality and the affordable prices, she informed me that she was struggling to find a new supplier since she discovered Avon were no longer 100% cruelty-free. I spoke to my daughter and we did some research, primarily on the PeTA website and discovered this was true. We were horrified.
An Horrific Turning Point
When I looked at the images and read the reports on PeTA, I immediately vowed to only wear or sell cruelty-free products. This was a turning-point for me. Not only had I found a niche to work in, but I had found a new mission – to save the animals. I have always been an animal lover (as my Staffie, Jess will attest), but, like many, I had never really thought about where my cosmetic, household, or other products came from. Nor had I considered how they were tested.
Help support the campaign for Cruelty-Free Cosmetics
And so, Thena Cosmetics was born. And, whilst I focus on providing cruelty-free cosmetics, I also support cruelty-free household, bath, and other beauty products (if you feel the same and are looking for natural, hand-made, quality bath products and creams, have a look at Tigs-exquisites on Facebook). I hope you feel as I do and want to stop this terrible practice. There are, nowadays, many other tried and tested methods of testing that do not require a living creature to be harmed. So, please only ever buy cruelty-free products and help us help stop the torture of animals.